http://www.communplug.com Built for the road beyond the hype... Thu, 16 Oct 2008 07:20:35 +0000 http://backend.userland.com/rss092 en Wait, do I already hear the IT folks thumping away on their drums in protest? Understandable, because the technology that weaved social media into shape has always been sold based on metrics. From advertising banners to blog-space, it has always been a number game that determines the monetary value of ... http://www.communplug.com/social-media/metrics-are-so-yesterday A recent discussion on the recruitment of potential members to an upcoming social media body raised further talks on IT professionals' roles in social media. As usual, I raised my objections against anymore geeks being brought onboard. My concern laid not only in the possibility of social media being manipulated ... http://www.communplug.com/social-media/is-social-media-only-about-technology Todd Defren shared how social media may play a critical role in this economic downturn, and it's a reasonable cause to be concerned about. How do you retain your current customers when times are bad? You do not want to remain stagnant, so how do you attract new ones? For ... http://www.communplug.com/social-media/using-social-media-in-economic-downturn For a long time, I've been pondering over how bloggers are being gradually involved in more publicity works than ever. This new blend is different from that of what we have seen in marketing or PR for many years. But, are we really tuning ourselves to the same frequencies of ... http://www.communplug.com/social-media/social-media-must-become-sincere-media Paddy has always been a great person to be conversing with, for one who never fails to light up any discussion and share his opinions/ideas. We met over Sunday and while on the way home, we began a short topic regarding the low sustainability of new media in Singapore. It ... http://www.communplug.com/new-media/finding-the-missing-jigsaw-piece Previously, I wrote about a very important aspect of social media which is transparency. We know many businesses are still apprehensive about revealing themselves to the public. Their reasons are not unheard of, and not unreasonable too. Especially in an environment that things can quickly turn against businesses, all the ... http://www.communplug.com/blogging/choosing-the-right-social-media-partnership The decision by Linksys (Singapore) to cease operation of their telephony support is still disappointing to me until today. Having been a customer for years, the telephony support is one of my most-used avenue to ask for assistance to my router or wireless adapter. I have since dropped any further ... http://www.communplug.com/customer-service/bad-after-sales-service-turns-off-customers We hear that buzzword - transparency - in social media so many times, but I wonder how many of those who practise social media actually abide by it. I have been reading so many parties whom have been redefining the boundaries of social media in words. At the end of ... http://www.communplug.com/social-media/we-can-do-better-than-this-surely It ain't a nightmare, I exaggerated it to highlight the massive efforts to keep the Olympic Games going smoothly. While managing the Olympic Games is a dream to most, some will be thankful they have nothing to do with it. It's, nevertheless, an honor should anyone get that far. To ... http://www.communplug.com/public-relations/the-olympic-games-pr-nightmare This incident has become a talking point over the internet, spiralling into social conversations even on Friendfeed. The two camps made their points, and all are equally valid. Quite a classic incident I must say, for several reasons. 1. Simon Blint, was just doing his job. He's not wrong for wanting ... http://www.communplug.com/social-media/where-do-you-draw-the-line