As much as a lot of marketers are singing the death of taglines, I am still aligned to believe that corporate taglines are still very powerful ways to capture the consumers’ attention. In fact, I haven’t come across a corporate identity without a tagline or slogan for a long time. Does this indicate the death of taglines?

Taglines capture more attention than the entity’s name, as I came to explore this when creating my own tagline. I have a ton, but it’s all about relevance. What a tagline typically does, is more than just adding that glam to the company’s image. It’s also another way to summarize the vision, objective or even the services a company is offering.

Sometimes, I really admire how copy-writers come up with punchy taglines or slogans. It’s really not easy to summarize a multi-million dollar business into a phrase with less than 5 words. I just don’t see how taglines are dead, or even heading towards that path? Perhaps, with New Media tools that allow us to share more intimate details of what we do, the New Media evangelists would have written off the conventional taglines altogether. Why bother with taglines when I can put up a full page of information?

Ironically, we see web-based corporate entities using taglines too.

Taglines are here to stay, and will continue to play a major role in the branding of companies. In the realm of Social Media, we frequently pronounced conversations and relationships as one of the key features. Consumers are not going to waste time exploring, not until something captures their attention and eventually lead them into the noise.

I would like to take this opportunity to share with you this podcast from Big Duck regarding taglines, featuring Sarah Durham and Dan Gunderman.

Here’s some famous taglines over the years. Some have pass the test of time, some are unmistakable through generations and some are new.

Most recently in Singapore, telco company M1 launched a campaign that has since captured everyone’s attention by storm. And what’s their tagline behind all their catchy oh-ohhh oh-ohhh?

How can taglines be dead?