Comments for Comm Unplugged

Comment on Metrics Are So Yesterday! by Ed

Ed — Fri, 24 Oct 2008 00:12:52 +0000

Hi andi, thanks for dropping by and sharing your thoughts. I should have been more specific to use a header like “Marketing Yourself With Only Metrics”. Perhaps that will be a more accurate one. My apologies.

Comment on Metrics Are So Yesterday! by andi

andi — Sun, 19 Oct 2008 20:45:08 +0000

Really nice article. I was thinking about the same things these days, but it seems that you worded out for me and a lot of people.
Anyway I wouldn’t say metrics are yesterday, I do believe that we can develop a method to measure the the results for SMM but we need some more time and experience.
For now, I believe exactly the same thing.

Cheers

Comment on Metrics Are So Yesterday! by Ed

Ed — Thu, 16 Oct 2008 04:40:30 +0000

Really? Any valuable points that you can share with us?

Comment on Metrics Are So Yesterday! by DK

DK — Thu, 16 Oct 2008 04:01:17 +0000

Great article. You should have come for SMB4. They were talking about this too.

Comment on Metrics Are So Yesterday! by Ed

Ed — Wed, 15 Oct 2008 16:38:59 +0000

Nicole, you are welcome. Go on… show us more good stuffs!

Comment on Metrics Are So Yesterday! by Nicole

Nicole — Wed, 15 Oct 2008 16:35:22 +0000

Thanks for the trackback!

You gave me food for thought too, and from a blogger’s point of view, it helps. Cheers!

Comment on Metrics Are So Yesterday! by Ed

Ed — Wed, 15 Oct 2008 16:11:38 +0000

Hey Paddy! Well, can’t blame anybody for my fingers.

Comment on Metrics Are So Yesterday! by Paddy Tan

Paddy Tan — Wed, 15 Oct 2008 16:05:47 +0000

Wow! Really set me thinking after reading your article. Fat fingers.

Comment on Is Social Media Only About Technology? by Ed

Ed — Wed, 15 Oct 2008 14:20:17 +0000

Hi, here comes another Marc. Is this coincidence? Haha.

Couldn’t have said it any better than you have stated: IT people need to understand work flow.

The constant assumption of consumer behaviors by some IT people can potentially threaten the relationship with customers. Particularly, “forcing” customers to pick up a new process of buying products when they are totally at home with existing one. In the case of social media, the threat mainly comes from a total overhaul of how customers are comfortable with interacting with the brands.

Comment on Is Social Media Only About Technology? by Marc Meyer

Marc Meyer — Wed, 15 Oct 2008 14:14:00 +0000

Ed the issue is that IT people need to understand work flow and UI and db functionality as it pertains to the process that is social media for instance. But we do not require them to get inside the users head-that’s our job as marketers and user experience experts. So it’s really up to us to articulate to them what we are trying to achieve. It’s not up to them to understand and or assume they know what someone on Facebook is going to do.

IN an organization IT needs to know why they are there and what their specific role is on a given project. Asking for skills outside of their job description or assuming they know what you want is only asking for trouble.