Previously, I wrote about a very important aspect of social media which is transparency. We know many businesses are still apprehensive about revealing themselves to the public. Their reasons are not unheard of, and not unreasonable too. Especially in an environment that things can quickly turn against businesses, all the more they should be careful [...]

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Recently, I have been reading up on corporate blogs and it refreshed some thoughts pertaining to recent discussions that corporate blogs are dead. It’s not surprising that the big names like Direct2Dell, Coca Cola Conversation or GMblog are often touted as successful examples. You’ll see them being quoted everywhere by other professionals.
Here’s the problem, connecting [...]

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